This very clever infographic from HubSpot is simply brilliant. (We pause to reflect that we did not end that sentence with an exclamation mark, even though we might have wanted to.) Why? HubSpot's humorous illustration makes the point that, more often than not, an exclamation mark is -- wait for it! -- not a good idea. Unless you're creating a comic book or describing the moment someone screamed "Fire!" you need to let your word use convey the excitement or urgency or astonis