Why bother with a Strong Word blog in this media-saturated universe?
Because Michael Hyatt says to. Because Chad R. Allen says to. Because Seth Godin to. Because the proof is in the platform -- that annoying word everyone is using now to say you've got followers (as Godin describes it, a "tribe") or a way to grow them.
Besides, it's fun. And having to write short, engaging items on a regular basis is good practice, no matter if there's an audience or not, right?
I've read countless blog entries. I've helped clients produce them. Most will be read by a tiny number of visitors. (Maybe this one too!) But there is a worthwhile discipline is having to publish content regularly that's shaped for your tribe, your key audience.
Who is your tribe? Are you communicating with it?
Here's some great "how-to" advice from Michael Hyatt, former CEO of Thomas Nelson, from Chad Allen, editorial director of Baker Books, and from Seth Godin, an icon of new marketing.